This makes them a powerfully influential group of consumers, especially amid the rise of viral and word-of-mouth marketing. Students regularly message friends on apps such as WhatsApp and Facebook Messenger about their favorite brands and latest purchases. Most undergraduate students today are members of Gen Z, a generation that lives and breathes through social media-they spend up to 11 hours on it per day. They spend an average of 21% of their monthly income on going out and socializing and 20% on fashion. The typical student doesn’t have adult commitments such as kids or a mortgage, which frees them up to spend money on fun things.
This means that providing a student discount can give your brand an edge over its competitors in the student market. Discounts Make a Difference:Ĩ3% of students say that if a retailer offers a student discount, they are more likely to shop there. Win over a student with an exclusive marketing promotion and you could have them as a customer for decades to come.Ĩ5% of students say that the experience they have with a brand during their time at university is likely to influence where they shop or what they buy in the future. They will make purchases in certain categories for the first time and set up new accounts with service providers. Students in their late teens and early 20s are a valuable market because they’re making purchasing decisions that could affect their brand loyalty for years to come. Students are consumers of the future and they need a MacBook student discount.
In 2018, working-age graduates were earning an average of $34,000, compared to $24,000 for non-graduates. Students will become the top earners and business decision-makers of the future. Student discounts are a necessity to have. combined were over $1.6 trillion in debt.Īfter further surveys, it was shown that each college student borrows almost $30,000 collectively throughout their college life. A recent study showed that college students all over the U.S. The debt many students in the United States are in is unbelievable. It’s not a hidden fact that college students need all the help they can get to get through their graduation. Some of the other reasons offering a MacBook student discount are important are: A way for brands to give back:Ĭollege life isn’t easy. In a couple of years, Apple reached college students easily and gained their loyalty for as long as they are using the device. This helped them gain market share with an audience known as a “hard-to-reach” one. This was mostly because of the smart student discount program Apple offered to college students. For example, Apple the Fortune 500 company that, within a few years only, replaced Dell as the leading choice for laptops bought by teens, even though their products were of a higher price. There are several reasons giving a MacBook student discount is important. As a student, you can get up to a $150-300 discount. It has the best battery life of all the MacBook’s and also comes with the lowest starting price of around $1,000 right now.Ī student discount simply means having to buy the MacBook at a lower price than the price it is sold in the market for the virtue of being a student. In 2015, new MacBooks featured Apple’s Retina Display and higher resolutions, as well as the Force Touch trackpad that senses different pressure levels. The MacBook is Apple’s third laptop computer family, introduced in 2006. If you are a student, and you think you are eligible for the MacBook student discount, in this article, they would explain all of that, including the eligibility requirements. The discounts are mostly available to college students, educators, and homeschool teachers. understands the need for students to have a discount on their products. It is the high-end model of the MacBook family, sitting above the consumer-focused MacBook Air, and is currently sold with 13-inch, 14-inch, and 16-inch screens.Īpple Inc. The MacBook Pro is a line of Macintosh notebook computers introduced in January 2006 by Apple Inc. However, that durability comes at a steep price. Apple has a reputation for making devices like laptops and tablets that are built to last. Of course, everyone loves a discount now and then. A discount is a deduction from the usual cost of an item.
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